Craftsman Store
This project involved recreating the mobile view of the landing page for Craftsman Store. The goal was to enhance the page’s attractiveness and make it more easily understandable, interactable, and accessible to users.
Problem
The existing mobile landing page for Craftsman Store lacked visual appeal and clarity, making it difficult for users to engage with the content. The layout was cluttered and disorganized, causing confusion and leading to a poor user experience. Additionally, the YouTube video banners were not effectively capturing the client’s brand or message, resulting in user disengagement and client dissatisfaction.
Solution
A redesigned mobile landing page that used modern design principles to improve visual appeal and user experience, with clear sectioning of content and redesigned video banners, leading to increased user engagement and client satisfaction.
Role
Landing Page Redesign: Focused on modernizing the design of the landing page to improve its visual appeal and user experience. This included reorganizing the layout to clearly distribute content into sections with distinct topics and goals.
YouTube Banner Redesign: Redesigned the YouTube video banners to align with the client’s expectations, addressing their dissatisfaction with the previous designs.
Challenges
Creating a visually appealing yet functional design that met both aesthetic and usability standards.
Ensuring that the content was easy to navigate and understand on a mobile interface.
Approach
Applied modern design principles to create a fresh and engaging look for the landing page.
Focused on clear sectioning to guide users through the content seamlessly.
Made small but impactful design tweaks, to enhance the overall user experience.
Outcomes
Improved User Engagement: The redesigned landing page became more attractive and user-friendly, which encouraged greater interaction and accessibility.
Client Satisfaction: The client was pleased with the new YouTube banners and overall design, leading to a positive reception of the changes.
Learnings
This project reinforced the value of attention to detail in design, as even small tweaks can have a significant impact on user experience and client satisfaction.
