P1 website
This project involved designing a website for a sports app focused on tennis. The client wanted the content to be fun and challenging, with playful reminders to encourage users to get out and play. The design aimed to make the website engaging while reflecting the app’s energetic and motivational tone.
Problem
The client needed a website for their tennis-focused sports app that would effectively motivate users to download the app. The challenge was to design a site with fun and challenging content, incorporate engaging animations and interactive elements, and create a compelling user experience that drove app downloads.
Solution
The website was designed to feature dynamic, fun content and engaging animations that encouraged users to download the app. Additionally, the design included elements specifically tailored to pitch the app to clubs and potential sponsors, showcasing its value and appeal to a broader audience. This approach ensured the website met both user engagement goals and business development objectives.
Role
Competitor Analysis & Research: Conducted research and analyzed competitors to determine the best content and structure for the website.
Design & Prototyping: Developed a design that included animations and interactive elements. Created prototypes to visualize and test the user experience before finalizing the design.
Collaboration: Worked with the client to choose a design style that aligned with their vision and ensured the final website was engaging and motivating.
Challenges
Integrating animations and interactive elements in a way that enhanced the user experience without overwhelming the user.
Balancing playful content with a clear and functional layout.
Approach
Conducted competitor analysis to gather insights and identify gaps.
Designed interactive prototypes to test and refine animations and user interactions.
Used animations and engaging visuals to create a fun and challenging experience that aligned with the client’s vision.
Learnings:
This project underscored the value of incorporating animations and interactive elements to enhance user engagement and experience, while ensuring the design remained clear and functional.
